About the Keynote: Building My Brands

Brand Marketing always fascinated Suzanne and she always loved the world of big brand marketing in which she worked for many years. Yet, a part of her knew that someday she wanted to build her own company ...so through the years she chose a career path that would equip her with the skills she needed to be successful. And she quietly kept herself alert for that great business idea.

In the mid-1990's a business opportunity became apparent, and in July of 2000, she took the leap. Hear how she took her idea and created an operating business; share some of her journey through the real-life challenges of an entrepreneur.

About Suzanne Clarridge

Suzanne Clarridge is President/CEO and Founder of My Brands Inc. Suzanne has more than twenty years experience in sales & marketing; working in Brand Management for companies including Hefty and Fisher Price. She earned a BA in Political Science from Oakland University and her MBA in Marketing from Rochester Institute of Technology.

The majority of her career was spent with Hefty and it was during her years working there that Suzanne envisioned the idea for My Brands. She considered starting the company for several years and on July 1, 2000 she began the process of writing the business plan that launched My Brands.

Suzanne lives in Brighton, NY with her husband and two rescue dogs. Her interests include skiing, gardening and golf.

About My Brands

With thousands of daily visitors, www.mybrands.com is increasingly recognized in the popular press as one of the best online grocery retailers. The company currently sells thousands of products for many of the world's best known brands.

However, there is much more to the model than pure-play online retailing. My Brands provides to these Consumer Packaged Goods (CPG) manufacturers an outsourced, turn-key, brand store solution that is integrated into a shopping destination for hundreds of brands. The manufacturers have a single place where brand-loyal consumer can go to buy any or all of their products. As a contracted service, My Brands purchases the product from the manufacturer, takes the consumer order, warehouses, picks, packs and ships the products directly to the consumer's door.